An investor is going to open your pricing page, read your homepage, and pull up your two closest rivals in another tab. They will do it in about four minutes. You can see what they see first, by running the same three studies your AI assistant can run from a chat window.
Here is the order that works: pricing teardown, then positioning audit, then a comparison of your two nearest competitors. Each one takes a URL and plain words, no code. The public-page studies run start to finish with nothing for you to do, because Cobalt renders the pages itself. Set aside an afternoon and you walk in with three shareable reviews, each one showing real screenshots, findings ranked by cost, and the verdict up top.
Before you start: connect Cobalt to the assistant you already use
If you have not done this yet, add Cobalt as a connector. In Claude chat, go to Settings, Connectors, Add custom connector, and paste https://cobaltcapture.com/mcp. It also works in Cursor, Codex, and Perplexity. Type /workflows to see every study and the exact phrasing to use. The full setup is written up in connecting Cobalt to Claude Code, Cursor, and Codex via MCP.
Once it is connected, each study below is a single sentence you type.
Step 1: Run a pricing teardown of your own pricing page
Type: Run a pricing teardown of yoursite.com/pricing. Walk away.
The study answers one question an investor cares about: can a buyer tell what they would pay and which plan is theirs. It works out the actual cost for a solo user, a team of 5, and a company of 25, so you see whether your tiers make sense at each size. It reads the fine print and checks the phone view, because half your visitors are on a phone and the pricing table that looks fine on your laptop may be unreadable on a screen that size.
The outcome is a review with the verdict at the top and each finding ranked by what it costs you in lost or confused buyers. If an investor would stall on "wait, what does the team plan actually cost", this surfaces it before they ask. For a deeper read on the three cost checks, see what a pricing teardown surfaces for solo, team, and company.
Step 2: Run a positioning audit of your homepage
Type: Run a website teardown of yoursite.com. This one is also called a positioning audit.
It reads your homepage and key pages the way a cold visitor does and reports what they put first: who it is for, what you claim, whether you prove it, and how to start. An investor is a cold visitor with money. If your homepage leads with a mission statement instead of the thing you do, that gap shows up here, ranked and screenshotted on both desktop and phone.
You get specific, checkable findings, not vibes. The review hands you the exact lines that are doing the work and the ones that are not, which is what you need if you plan to rewrite anything before the meeting. A copywriter can work straight from it, as laid out in positioning audit notes a copywriter can rewrite from.
Step 3: Compare yourself against your two closest rivals
Type: Run a comparison study of yoursite.com, competitor-a.com, and competitor-b.com for buyers choosing a tool.
This is the one an investor will do on their own if you do not do it first, and they will frame it in a way that may not flatter you. The comparison study puts two or three products side by side for a single decision, builds a sourced and dated matrix, and gives an overall lean. It runs on the public pages plus web search, so it pulls in how your rivals describe themselves right now, not how you remember them.
Run it on the two competitors you are most often confused with. The matrix tells you where you genuinely win and, honestly, where you lose. Knowing the second half is what keeps you from getting caught flat-footed when an investor names a rival feature you do not have. This whole three-study sequence lives under the competitive teardown use case, which is the home for running studies on the field around you.
What you do with the three reviews
Each study produces a shareable link, so you can read them yourself, send them to a co-founder, or drop them into your prep doc. The review is also available as a polished PDF or Word export if you want a clean handout.
Do not stop at reading. Every finding ranked by cost is a small task. The pricing teardown might say your phone view hides the annual discount; that is a one-line fix. The positioning audit might flag that your homepage never says who it is for. Make the changes, then re-run the same study. A re-run leads with what got fixed, so you can confirm the problem is actually gone before the meeting rather than hoping. More on that in rerunning a website teardown to see what improved.
Running the full set costs nothing to try: no password, no credit card, and the first reviews are yours to keep while you decide. A review stays editable and exportable for 7 days, after which it goes read-only unless you are on Pro at $5 a month, which keeps everything editable and reopens read-only reviews instantly. For one pitch prep, the free window is plenty. Pick your pricing page and start with step one.